Zelix Labsrespond.io onboarding
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respond.io Onboarding  ·  Lesson 06

Lesson 06 · For managers

Know your numbers.

This lesson is aimed at owners and managers. The Reports and Dashboard show how fast your team replies, how many conversations they handle, and where your best leads come from, so you can manage on facts rather than gut feel.

Official guide on respond.io Read the guide
What you will learn
  • The difference between the Dashboard and Reports
  • The reports that matter most and what each one tells you
  • The handful of numbers worth checking every week
Format
Video + guide

respond.io gives you two views of your activity. The Dashboard is the at-a-glance overview of what is happening now. Reports let you dig into the detail across any date range. Both live in their own module in the left navigation.

app.respond.io / reports
First response time
1m 48s
18% faster
Resolution time
42m
9% faster
Conversations
312
4% vs last wk
New contacts
88
22% up
Conversations handledThis week
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Lifecycle funnel
New lead240
Engaged176
Qualified98
Customer54
An illustrative Reports view: headline numbers up top, conversation volume by day, and how leads move down the funnel. Figures are sample data.

The reports worth knowing

Open the Reports module and switch between tabs. The ones most useful day to day are:

ConversationsResponse and resolution times, plus how many conversations were opened and closed. Your service-speed report.
UsersPerformance by team member, so you can see who is handling what and spot your top performers.
ContactsHow many contacts were added, and their source, including paid ads from Meta and TikTok. Tells you which channels bring leads.
LifecycleHow leads move from new to paying customer, with conversion and drop-off points along the funnel.
BroadcastsDelivery and read rates for any campaigns sent.

How to read a report

  1. Open the Reports module and choose a tab, for example Conversations.
  2. Pick a date range, or set a frequency like daily or weekly.
  3. Add filters to narrow the view, such as a specific channel, team or contact.
  4. Read the charts and totals, then compare against the previous period to spot the trend.

The numbers to watch each week

You do not need to track everything. As a manager, keep an eye on a small set of signals:

First response timeHow quickly customers get a first reply. Speed is what wins the enquiry.
Resolution timeHow long conversations take to close. Rising times can mean a bottleneck.
Conversations per agentWorkload balance across the team.
Lead sourceWhich channels and ads bring your best contacts, so you can spend where it works.
Zelix tip
We review these numbers with you in your regular check-ins. If you only watch two, make them first response time and lead source. Together they tell you whether you are replying fast enough and whether your marketing spend is working.

That completes the series. You now have the full picture, from first login to managing the numbers. When you are ready to go further, your Zelix team is one message away.

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