Most businesses treat WhatsApp as a support channel. We treat it as the operating system.
Zelix Labs builds and operates respond.io AI agents, CRM structures, and follow-up systems for SMEs across Singapore and the region. We don't sell software. We ship working systems. Qualified leads, booked appointments, recovered carts, closed deals. Measured in conversations, not impressions.
Zelix Labs didn't start as a company. It started as a service inside Zeta Media Pte Ltd (founded 2012). A productised offering helping businesses run respond.io agents, structure their CRMs, and convert more conversations into revenue.
The work grew. Clients grew. The playbook became repeatable enough to stand on its own.
In 2026, we incorporated Zelix Labs Pte Ltd as a dedicated entity, co-founded by Ryan Chua and Stephanie Lim. Same operators, same systems, sharper focus.
Zeta Media remains the studio brand above us. Zelix Labs is where the conversational commerce engine lives.
Lead qualification, booking, follow-up, post-sale. Trained on your actual sales process, not a generic template. Handover to humans when it matters.
GHL pipelines, Make.com workflows, WhatsApp sequences, SOPs. The unglamorous plumbing that decides whether your team scales or drowns.
Car services, clinics, beauty, professional services, hospitality. We've shipped enough of these to know what works before we start.
Co-founded by Ryan Chua and Stephanie Lim, backed by a team of certified implementors.
Runs operations and client delivery. Makes sure the systems we ship actually run, not just on day one, but on day three hundred.
Co-founder at Razer in earlier years. Spent the last cycle building respond.io and WhatsApp commerce systems for SMEs across the region. Handles product, build, and client strategy.
We're certified respond.io partners, vetted and verified by the platform itself. We know the system inside out: its capabilities, its limits, and how to push it to deliver results.
respond.io refers clients directly to us for implementation, deployment, and ongoing support. We're also brought in to solve urgent, complex, and technically difficult setups that require deep platform expertise.
Meta Business PartnerWhatsApp API & Click-to-WhatsApp ads
Google PartnerSearch, display & performance campaigns
respond.io Silver PartnerOmnichannel messaging & AI agents
Shopify PartnerE-commerce & WhatsApp integration
Mailchimp PartnerEmail marketing automation
Klaviyo PartnerE-commerce email & SMS automationWe're a respond.io-first partner. That's a deliberate choice, not a default. respond.io is the most flexible WhatsApp Business platform we've found for the kind of conversational commerce SMEs actually need, and we've gone deep enough on it to operate at partner-tier quality.
We work in productised tiers, not hourly retainers. Setup, then a monthly ops layer if you want us running it. Pricing is transparent and posted before the first call.
We work best with founders and operators who treat WhatsApp as a revenue channel, not a chore. SMEs doing 7 to 8 figures who want their conversation layer to actually convert. Specialists like clinics, studios, and services, where every inbound message is worth real money.
We're selective. We'd rather run 50 systems well than ship 200 that break.
Message us on WhatsApp. It's how we work, and it's the fastest way to see whether we're a fit.