What it means
Make.com (rebranded from Integromat in 2022) is a no-code automation platform. You build workflows visually: trigger event from one app, transform the data, send to another app, with branching logic, error handling, and data manipulation in between. Every major SaaS product is supported as either a trigger source or an action target.
Compared to Zapier, Make.com tends to be more powerful and more cost-efficient for complex multi-step workflows, at the price of a steeper learning curve.
Why it matters
For most marketing stacks, the question is not whether to use a workflow tool but which one. Make.com is the right answer when your workflows have branching logic, JSON manipulation, conditional retries, or call out to webhooks frequently. It is the wrong answer when you just need 'when X happens in app A, do Y in app B' (Zapier's UX is better for that).
Example
A property agency's stack: respond.io fires a webhook when a CTWA lead replies. A Make.com scenario receives the webhook, looks up the lead in Salesforce (creating if absent), runs a qualifying-question pass through OpenAI, scores the lead, routes to a senior or junior agent based on score, and pings Slack. Five external services orchestrated in one Make.com workflow.